Max Factor & Company

A comprehensive marketing plan and presentation was developed to promote 3 lines of fragrances during the high volume holiday season, 4th quarter. A program was developed specifically for Eckerd Drug Company combining special packaging, price points, shelf space allotment and co-op advertising to pull through the purchases of the product. The resulting order totaled $1 million, which achieved the largest single fragrance order for the company. The strength of the brand, supporting national advertising, product placement and position with coordinated advertising by Eckerd Drug Company sold through nearly 85% of the product purchased.

Oral-B Laboratories division of the Gillette Company

The client, CVS Drug, was reviewing their corporate commitment for shelf placement for the commodity of toothbrushes. The objective is to create a value added package to appeal to the customers during each of the 4 occasions the drug chain published and full color insert. The competition was vigorous. The business and marketing plan was developed to tie in the strong market share and brand awareness with promotions across product lines to create a product offering unlike any of the other commodity offerings. The plan was selected above competition for all 4 of the promotional periods resulting in a 38% increase in sales revenue for the annual period.

BASF Corporation – Magnetic Media Division

The company needed to expand their distribution into the Food/Grocery Channel of Distribution. While the company had good exposure in the mass merchandiser and drug channels, they had not been able to penetrate the Food Channel of Distribution. The product of video recording tapes was selected to spearhead the business and marketing plan. Guerilla marketing tactics were used in the face of stiff competition from Pacific Rim producers who had stronger brand awareness and advertising budgets. The plan included aggressive price point, packaging promotions, product placement allowance as well as offers for co-op advertising. The first year’s sales revenue posted at $2.5 million and the company acquired product placement in food chains throughout the United States.

Harbor Technologies acquired Maxnet Technologies and wanted to return to their previous name of Harbor Technologies.  To maintain market recognition, a new logo was designed with the Maxnet logo as starting point.  A campaign was launched using the new logo on a ceramic mug and matching mouse pad along with the services and product benefits being offered by the company.  A direct mail distribution was made consisting of a custom mouse pad, a mugs and the updated marketing brochures. Custom embroidered apparel consisting of the tag line, We're Back. We're Better, the new Harbor Technologies logo and the business partner's logo, Nortel Networks, was distributed at trade shows and to customers who visited Harbor Technologies Headquarters.

The star realtor of the company wanted to begin the season with an exciting and fun promotion.  A red and blue kite with a clever message was designed with "footprints in the sand" making a trail leading to realtors website and phone number.  The tag line at the beginning of the trail read "The path to Avalon and Stone Harbor begins here".  The kites were distributed to all the families arriving at their vacation rentals upon arrival. The kites could be seen throughout the season all over the sunny beach skies.  The promotion provided fun for the families, great advertising for the realtor and a unique gift for their loyal clients.

To increase awareness for the school and their services in the community, Rizzieri Institute chose to distribute a 3-part magnet through the welcome basket program in the local community.  The magnet converts to a picture frame when the center is removed.  Each outer frame stands alone and describes the school's offerings and the services open to the community. Modern up-to-date graphics were created with a tonal effect to attract new students to the school as well as catch the attention of the community to use the students' services.